Compatible Databases
Telmar’s computer systems are designed to analyze
large industry databases used for the marketing, buying and
selling of media. Below is a summary of the major U.S. and
worldwide surveys currently available to US subscribers. New
studies are added, as the suppliers make them available. Hundreds
of other surveys are available worldwide.
The
US Market |
Detail
and Availability |
| Adams |
Electronic Media and Markets, Business
surveys |
| Advertising Receptivity Index |
All surveys |
| Arbitron Radio |
All markets/sweeps |
| ComScore/Media Metrix |
AIM + Monthly MM2 data |
| Erdos & Morgan |
Opinion Leaders, Purchase Influence, Professional
Investment
Worldwide, Business surveys – all surveys |
| Intelliquest |
Business, Home – all surveys |
| J.D. Power |
Car, Truck – all surveys |
| Kantar |
MARS Pharmaceutical – all surveys |
| Media Audit |
All market surveys |
| Media Metrix |
Monthly surveys |
| Mediamark Research Inc., (MRI) |
All surveys |
| Mendelsohn |
Survey of Affluent Head of Household –
HHI 75K+ |
| Nielsen |
NTI, NPD, NSI |
| Scarborough |
All markets surveys |
| Simmons |
All surveys |
| Starch |
Farm Study |
| TGI (Latina) |
All surveys |
| Teenage Research |
All surveys |
| |
|
Notes:
1) Study cluster and segment definitions are available as
provided by suppliers
2) Telmar can load proprietary or specialty databases for
individual clients.
The
Asian Market |
The
Canadian Market |
The
European Market |
| Asian Businessman Readership Survey |
BBM Radio
|
BMRB/TGI |
China Marketing & Media Survey
|
BBM |
European Business Readership Survey
|
| Hong Kong Media Index |
GOLDFARB |
(EMS) European Media Survey |
IAMASIA
|
NADBank |
European Opinion Leaders |
IATS Asia
|
PMB (Print Measurement Bureau) |
IATS Europe |
IATS Global Media Survey
|
|
International Trade Leaders |
| Malaysia Media Index |
|
TGI (Target Group Index) surveys
|
| PAX - Pan Asia Cross Media Surveys |
|
|
|
