The New Telmar Master Broadcast Application hosts NetSpot3, which is Telmar's television module for allocating grps into spot markets. This national media planning analysis system designed to help a media planner deal with the practical requirements of quickly determining and fulfilling an advertiser's local media requirements in conjunction with Network, Cable and Syndication plans.

NetSpot3 is a very intuitive and easy to understand program which:

.

Enables the planner to project sales potential on a DMA (TV market) basis

.

Helps to determine how much national and how much local media is necessary

.

Determines how much local support should be directed to each market to most closely achieve allocation objectives

.

Reports market-by-market delivery performance of Network TV, Cable and Syndicated TV

.

Supports National schedules by Network TV, Cable TV (HH Only), Syndication TV and in terms of GRPs and dollars

.

Allocates on either dollar or impression basis. Allocate Spot TV budget across a group of DMA markets on the basis of Dollar allocation or Impression allocation

.

Allocates GRPs, which may be apportioned to meet marketing objectives defined by BDI, CDI, or other sales/marketing weights

.

Schedules TV by daypart, not only by programs

.

Provides the Ability to duplicate vehicles and create prototypes

 

 
About - News - Products - Service - Data - Raves - Contact