Telmar's innovative P-Maps program
allows the plotting of full-color graphs directly from
TNT Crosstab. All the user needs to do is input two columns
in TNT Crosstab (I. e. women; age 18-49), together with
a selection of rows (i.e. brands). In a matter of seconds,
P-Maps will plot the data as a full color graph, with
the two crosstab columns representing the X and Y-axes.
Users can also insert data directly into a P-Map.
| . |
Full-color graphs are produced
instantly |
| . |
Represent brand or media sizes
as different sized circles |
| . |
Create maps with 1 column
and 2 data items, or 2 columns and 1 data item |
| . |
Display product or media data |
| . |
Change the scale of the axis |
| . |
Automatic resize for best
fit |
| . |
Zooming and planning capability |
| . |
Import logos and pictures
" Save proprietary templates |
| . |
Export the map into PowerPoint
or similar graphics packages |
An example of a P-Map representing
magazine readers by age/sex is presented below:
