Telmar's new TVPlan provides ranking, reach, frequency, and schedule optimization using Nielsen Cume Study demographic data as well as through Telmar's patent-pending MultiBasing, the newest and most exciting milestone in media data integration.

In addition to Nielsen Cume Study demographics, a combination of MRI and Nielsen data can be used to produce television plans on product targets and lifestyle characteristics. MultiBasing makes it all happen, quickly, smoothly, and effectively.

MultiBasing with Telmar's Crosstab and TVPlan: . Compare product ratings to traditional demographic ratings . View dramatic shifts in media rankings resulting from a more precisely defined product target . Compare media performance on standard buying demos vs. real product targets . Schedule media vehicles using product usage analysis . Optimize schedules using actual product targets . Graph multiple variables